I wanted something more manly and I texted the number and was recommended Icon and it is insanely good, It smells like a really nice cologne.

I never write reviews, but had to for this product.
I have literally had people chase me down in the airport to ask me what perfume I'm wearing. The look of shock on their face when I tell them it is my laundry soap is priceless!
I almost exclusively wear workout clothes, and it seems the scent comes out more when they get sweaty. So instead of smelling bad, I smell even better!
I've never used any other scent than Diva, and probably wont even try. Why mess with perfection?

I know High maintenance and Diva are the most popular but I LOVE Kathina and Trophy. They are both so clean and just amazing. I got them in a sampler votive package. after smelling them I just had to go crazy and get them in the gallons and it is so worth it!!

Tiktok did it again! I saw the Diva laundry soap on TT and had to try it. Wow, wow, wow I purchased the Diva wash and i absolutely love the smell and how different our clothes smell compared to the average clean laundry smell. I will admit I bought a gallon of Diva and I just purchased a sample pack, another Diva gallon, and a set of melts. I might just have to try every one. Hopefully the sample pack comes back in stock soon. Thank you Tyler for these magnifi-scent products!

I have been using Diva Detergent for years. I can't count how many compliments I have received using Diva . My husband trains and teaches jujitsu. He recently came home and asked me, " what detergent do you use?" I immediately knew why he asked, i answered, DIVA BY TYLER COMPANY , why?? This is like the fourth person asking me what i wear, even after we " roll" for over an hr( my husband is a blackbelt and they go " hard" for hrs). The smell of Diva lingers even after hrs of " rolling " on a very very not so clean mat.
I have so many stories ; I had a sweatshirt that somehow stayed buried in my closet, finally found it so many months later. I smelled it and it smelled as if i FIRST washed it with Diva, which i didn't. I had my daughters teachers, my son's teachers come up to me and ask me what do i use for detergent. My sister introduced me to Diva and prior to that, i bought lots of detergents , even pricey ones that promised long lasting fabulous smell and cleaning strength, only to be disappointed because of the lack of ling lasting smell( wouldn't last for a , let alone months and months like Diva does). Diva literally makes me EXCITED to do my sheets, blankets, towels and clothes because of the amazing aroma it brings throughout my home, and when my windows are open , the smell comes out on my block where i live!!!
Diva detergent also cleans stains out and is the best detergent I have ever used. I am purchasing the diva candle today . Thank you for creating such a wonderful product(s).